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Phase 2: Your home page
The home page is the first page that people will see when they view your web site.  We will design a home page based on your input and our experience.

When we show you the home page, we are looking for your gut reaction.  We will pick the site apart and assess the good and the bad.  It's a starting point. 

The first page needs to be simple and easy to understand and the message you want to convey should be easy for a new viewer to understand.  Sometimes simplicity is difficult to achieve, and the home page will take between four and ten hours to finish.

Phase 3: The secondary page
The secondary page is the layout people will see on all the other pages they view.  A good way to think about it is to think about the layout of your favorite magazine.  You have a cover page and all the other pages behind it have a specific layout.  We will also layout the navigation needed to move around your web site.  The secondary page typically takes us between four and eight hours to complete. 

Phase 4: Content
The time it takes us to complete your web site is dependent on the information you give us.  Obviously, if it is just text, it will take less time than if you give us text and complex graphics.  Each page (if given to us fully typed and with the graphics included) will take us between 20 and 60 minutes to complete.  Most web sites are at least 8 pages and this will take us three to eight hours to complete.  Obviously, the more pages you have the longer it will take.

Phase 5: Proofreading and Fine Tuning
The Proofreading of your web site is your responsibility.  We expect you to proofread your site and make sure it is up to your high standards.  You are responsible for grammar and spelling.  Corrections will take us one to four hours.

Let me state up front that you will never be fully satisfied with your web site.  Web sites evolve; just when you think it is perfect you will think of something else that you want to add to your site.  The moment you publish your web site, you will now compare your site to all other sites you visit and you will develop new ideas.

Billing
We offer the first 20 hours for $1499.00; additional hours are billed at $85.00 per hour.  It’s important that you understand something about our motivation when designing your web site.  We always put more time into the site then we bill our clients for because your site is a reflection of our ability and we want to be able to show your site in our webfolio.  Hence, your web site will always be a reflection of our abilities. 

◊   When we start your project, we will invoice you a $500.00 retainer.  If we are hosting your site, we will bill you $120.00 for the first year at this point as well.  Typically, the costs range from $120 to $300 per year. 

◊   As we work on your site, we will email you a weekly invoice so you know exactly where you stand.  Payments are due upon receipt of your invoice. 

◊   In addition, photos and artwork are billed for each item purchased.  If you need custom artwork, we work closely with graphic artists and companies that specialize in logo design. 

In Summary
Our goal is to make your web site look professional. We urge you to use high quality artwork and photographs that you can provide to us or that we can purchase from a variety of sources.  Also, you should know that I’m the son of great photographers (www.holowitz.com) and I tend to be a stickler for good artwork. 

We attempt to work on your web site in three-hour increments and we will ask you to be available by phone during that time to answer our questions and review our progress via the web.  The quicker you can make decisions, the quicker we can get the site done. 

Additional Services:

Search Engine Submission Services
This is a little bit misleading because search engines will find your site, sort of.  Good writing helps enhance the attractiveness of your web site.  As you ponder the text for your site we will teach you some of the do’s and don’ts of attempting to be highly ranked in the search engines.

If you sell a product or service and it is vital that you get business from the web, we can point you to experts that can help you enhance your web site’s rankings.  These services, if done correctly are not cheap and should be ongoing.  It is vital that you work with an individual that has great expertise in this field. 

Database Design and Development
Your web site can be an excellent tool for collecting, storing and examining data and customer information.  If you have forms on your site (pages where people provide information and submit it) a database might be in order.

All new classes are
included at
no extra cost